Universities have come a long way from its students using MySpace and the advent of Facebook. Since the major social networks have come into play, social media has fundamentally changed the way we communicate in today’s world. Between MOOCs and smart devices like tablets, smartboards, wearables, and more, reaching someone is as easy as clicking a button. As social media has transformed every industry, higher education has felt enormous pressure to respond to the evolving technology landscape. How are schools using social media to compete among other colleges for enrollment and improving the student journey? Read on to learn more about the important role of social media in higher education.
(Sourced from Inside Higher Ed)
Attract top talent with social media
Declining enrollment rates are cited as one of the top concerns of higher education schools today. A 2019 report from the National Student Clearinghouse Research Center states that “college enrollment in the U.S. has decreased for the eighth consecutive year.” Colleges all over the nation are feeling the heat to recruit prospective students as American universities continue to to foreign colleges. How are universities differentiating themselves against the competition? One answer is social media. Social media is an excellent way to shine in a crowded market with a digitally native audience. Through digital marketing and brand efforts, attractive student experience is what a student is looking for when choosing a college. By curating appealing, personalized content to prospects, a student is much more likely to visit a website or the campus itself. Social media provides both paid and organic ways to drive engagement with students all year long, instilling a sense of community that many prospective students seek when attending a university. From the customer experience (CX) perspective, colleges can assure students are heard and informed using a solid . Your marketing department and can create lasting impressions with students using a well-curated social media presence.
