Flexible Business Applications: Embedded Rule Engine and Workflow

September 29, 2012

One of the questions that we commonly get asked is ‘my company produces or has a software application that does __________, how does Decisions work with us?’

The reason we are contacted is almost universally the same – the applications do a great job at solving a task but need to be more flexible. The business rules need to change without writing code. Workflows need to be adjustable. Dashboards need to be customized. While our partners generally have the ability to solve most of these problems – its a matter of time and focus. Marrying up best of breed configuration technology to solid business applications just makes sense.

There really are 2 elements to this that are important to consider:

Technical/Design: Decisions was built from the ground up to be delivered in an embedded fashion. For the first couple years that was the primary focus of our relationships. It can be used both from a UI perspective (which is fully rebrandable), embedded or just as an API/Services layer. All functionality that can be done in the portal or execution of the products of our business designers can be accessed through API. These API calls can be made through JSON/WCF/REST/Webservices.

Business Terms: We are very good at crafting win/win relationships with our partners. Our terms can be flexible to accommodate most situations. This allows us to have pricing that works for different size business problems and different licensing models. We have built a number of structures that match the business models and constraints of our partners.

Carl Hewitt
Prior to starting Decisions in 2009, Carl began in mid 90′s as an innovator in object oriented programming for business. He started his first technology company in 1998 (oop.com) which developed a graphical configuration technology and rules engine. The company was sold to NetDecisions, a global technology company and private equity fund in 2001. As the CTO over technology ventures at NetDecisions, Carl also organized and created Fluency, a voice recognition technology based on the oop.com platform. In 2003, recognizing the potential of workflow in conjunction with other configuration technologies, Carl formed Transparent Logic. Using a .net based platform, Transparent Logic delivered a fully graphical platform for creating workflows, rules and form building suite. Transparent Logic was sold to Altiris/Symantec in January 2008. At Symantec, Carl was the Senior Director in charge of R&D for the workflow team. During his time at Symantec, he created the next generation Symantec Service Desk, based on the workflow technology.

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