In today’s data-driven world, information is the crown jewel, with businesses accumulating data at unprecedented rates. Yet, not all data follows a neat pattern. According to Gartner, as much as 80% of enterprise data today is unstructured and not organized in a predefined manner. What’s more, it’s growing at an impressive pace of 55% to 65% annually. But here’s the question: How can companies transform this data into a competitive edge?
Unstructured data, like everyday conversations, images, or videos, can be a puzzle to piece together into something useful. This poses a considerable hurdle for businesses striving to extract value from their data. Unstructured data can assume various forms:
The main challenge with unstructured data is its absence of a clear workflow. Unlike structured data, which can be neatly categorized and analyzed, unstructured data—like everyday conversations—presents intricacies that require additional steps for effective analysis.
These complexities can arise in a customer service unit dealing with a high influx of customer queries via emails and chat logs. Or in a social media marketing team collecting customer opinions from comments and reviews. Without organization, this data becomes nearly impossible to spot trends or pinpoint areas for improvement.
Structured data permits easy searching, categorization, and analysis, resulting in better decision-making. With AI tools like ChatGPT, companies can decipher unstructured data, such as customer chats or social media remarks. By integrating ChatGPT into their workflows, companies can harness its abilities to arrange and extract precious insights from unstructured data.
If you’re excited to tap into the potential of ChatGPT and AI orchestration for structuring your unstructured data, we welcome you to explore our latest webinar: “Unstructured to Structured Data with ChatGPT.” In this session, industry experts will showcase how Decisions can orchestrate ChatGPT to establish consistent column names, enable JSON processing, and standardize various data elements within unstructured data. This process assists your team in turning raw data into valuable assets, enhancing data consistency, and streamlining operations.
If you’re ready to dive right in, don’t hesitate to contact a Decisions expert today and schedule your own, personal demo.